MultiGrout - Website Redesign
Complete redesign and rebrand of a 20-year-old WordPress site. Clean navigation for technically dense product catalogues, with sticky side-panel wayfinding and clear CTAs.
The Problem
The customer's website hadn't been touched since 2004 and was running on WordPress. The product range is highly technical, and users were getting lost navigating dense specification pages with no clear path to enquiry.
The Solution
Full redesign from the ground up, including new branding. Built a clean, modern interface purpose-built for technical product navigation.
Side-panel navigation keeps users oriented on detail-heavy pages — always visible, always showing where you are in the product hierarchy. No more scrolling back to the top to figure out what section you're in.
Clear CTAs throughout, so the path from browsing specifications to making an enquiry is obvious at every step.
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